Abstract:

Among the existing models of " Internet+planting trees " in China,the enterprise-led model is represented by " ant forest ",and the government-led model is represented by " Internet+national tree-planting ".On the basis of comparative analysis of the two models from three aspects,including user participation level,external publicity influence and internal incentive mechanism,this paper putforward suggestions on their optimization,and further conceived the innovative model of "Government+enterprise+Internet+tree planting " after their integration.Through analysis and discussion,it can be found that:1)" Ant forest " relies on Alipay platform,which has large user traffic and interesting participation process,but the online experience was weak;Relying on the government platform," Internet+national tree-planting " had less user traffic,monotonous participation process,but strong offline experience.2)The feedback information of the two models had the characteristics of lag and opacity.3)The two models had their own advantages and disadvantages,and they were not completely complementary.4)" Interneta+planting trees " should be deeply integrated in order to release more powerful development force.

Key words: ant forest, national tree-planting, Internet+, comparative analysis, pattern optimization