Abstract:

Camellia oleifera Abel.is an important woody oil plant in China,and it is also the main tree species supported by the national policy.Taking the ornamental value of C.oleifera as the main research object,this paper discusses a new pattern of C.oleifera industry,which plays a positive effect on promoting the development of C.oleifera industry.This paper introduces the planting history,natural distribution,development and utilization status of C.oleifera.From the perspective of tourism development value and tourism development advantage of C.oleifera,the study analyzes the economic,ecological and ornamental value of C.oleifera,as well as the opportunities and economic benefits provided by tourism for the development of the industry.It puts forward the principles of ecological culture protection,sustainable development,economy and characteristic in tourism development,and proposes tourism modes such as "nature + humanity",experiential agricultural leisure and agricultural science popularization.It illustrates the connotation of the operation and management mode of the government as the "planner",enterprises as the "helmsman",farmers as the "sailor",and puts forward some suggestions such as taking the market demand as the guidance,exploring the traditional C.oleifera culture,strengthening the industrial publicity,innovating the marketing strategy,implementing the government's incentive policies.It is expected to provide scientific reference for the high-quality development of C.oleifera industry through the research.

Key words: Camellia oleifera Abel, woody oil, industrial development, tourism mode, forestry poverty alleviation