Abstract: In the last ten years, wolfberry industry had entered a stage of rapid development, and had shown the four characteristics including the rapid expansion of the scale of planting,the continuous optimization of planting structure, the gradually improving of level of processing and the regional differentiation of the level of industrial development. From the perspective of life cycle, the wolfberry industry of our country was in the transition period from growth stage to maturity stage, although each industrial sector was in the different stages of the life cycle. In future,the wolfberry industry would stay on the upswing,and at the same time, the growth would fall further, the optimization of industrial stricture would accelerate, and the level of industrialization would rise fast. It would be foreseeable that the wolfberry industry would show the following characteristics. Fist,the reversal of supply and demand would lead to more intense competition. Second, the innovation has become the new power of the innustry. Thirr, the ecologicalization would become the distinct characteristics. Fourth, the industry convergence would become the new growth point. The last, the industry chain would realize the divergence and reorganization. It would be expected to provide the decision basis for the district government in making the development strategy of wolfberry industry correctly by the analysis above.

Key words: wolfberry industry, the present situation, stage, trend